If you are a webmaster and you still don't know about Alexa, then you cannot be a webmaster ;-)
Alexa is a company owned by Amazon.com
The rank is done by traffic that are come through browsers having Alexa toolbar. So We can not say the ranking is accurate, but Alexa rank is a important part of your website promotion. Most advertises pay more to put their ads in high ranking websites.
There are easy ways to improve the Alexa rating very quickly. The first tip I can give you is to install the toolbar in your own browser first.
You can find more good information from here
http://www.doshdosh.com/20-quick-ways-to-increase-your-alexa-rank/
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